Be successful with storytelling
Storytelling in business is often regarded as a buzzword, but it’s far from it. Stories connect people with other people, businesses and brands. And businesses cannot succeed without this connection. Storytelling takes place everywhere.
“Don’t Sell Products, Sell Dreams.” Steve Jobs
To be successful with a product or service you need to tell the story of the problem you’re solving. Ideally your story should come from your marketing strategy. After all, marketing is storytelling, or at least it should be.
“It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” Steve Jobs
Yet, a lot of businesses, especially small businesses, fail to integrate storytelling in their marketing campaigns. Think about it. People will forget what you said, people will forget what you did, but people will never forget how you made them feel. In todays world, it is a battle of stories. To be successful you need to be a great storyteller.
Niklas Ladberg
