CASE STUDY

RIX FM – Letting Humour Carry the Campaign

How do you advertise a radio station without simply presenting the presenters?

Storyboard has produced a number of commercials and campaign films for RIX FM. For this production, we travelled with the RIX MorronZoo team to Rhodes and built the film around a simple situation, strong personalities and humour.

With Laila Bagge and Roger Nordin in front of the camera, the story could be driven by their interaction rather than by conventional advertising messages.

Produced with a compact crew on location, the film is a good example of something we believe strongly in: a simple idea can go a long way when timing, performance and direction are right.

Concept, script, direction and production: Storyboard Film.

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