CASE STUDY

Vectura – Making a Vision Visible

How do you show what a property company really creates when the value is about much more than the building itself?

For Vectura, we produced a corporate and brand video about what can happen when architecture, research, business and people are given the right environments to meet.

We built the story around several perspectives: Vectura’s own business developer, an internationally recognised architect in Denmark, a customer at Forskaren and a professor and dean from the University of Gothenburg. Together, they could describe the same idea from very different points of view – vision, architecture, business value and research.

Filming took place in both Sweden and Denmark, with the people and environments carrying the story. The result is a brand film that communicates Vectura’s role without having to state it explicitly throughout the film.

Concept, interview development, direction, cinematography and post-production in cooperation with Cloudreel.

Do you have a film idea or a communication need? Contact us today to see how we can boost your success!