{"id":332,"date":"2020-01-29T13:00:07","date_gmt":"2020-01-29T13:00:07","guid":{"rendered":"https:\/\/storyboard.se\/?p=332"},"modified":"2020-03-24T14:24:52","modified_gmt":"2020-03-24T14:24:52","slug":"be-successful-with-storytelling","status":"publish","type":"post","link":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/","title":{"rendered":"Be Successful with Storytelling"},"content":{"rendered":"

<\/span><\/div><\/div>
<\/div><\/div><\/div>

Be successful with storytelling<\/h2><\/div>
<\/div>
<\/div><\/div>
<\/div>

Storytelling in business is often regarded as a buzzword, but it\u2019s far from it. Stories connect people with other people, businesses and brands. And businesses cannot succeed without this connection. Storytelling takes place everywhere.<\/p>\n

\n

“Don\u2019t Sell Products, Sell Dreams.” Steve Jobs<\/strong><\/p>\n<\/blockquote>\n

To be successful with a product or service you need to tell the story of the problem you\u2019re solving. Ideally your story should come from your marketing strategy. After all, marketing is storytelling, or at least it should be.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\n

\u201cIt’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.\u201d Steve Jobs<\/span><\/i><\/b><\/span><\/p>\n<\/blockquote>\n

Yet, a lot of businesses, especially small businesses, fail to integrate storytelling in their marketing campaigns. Think about it. People will forget what you said, people will forget what you did, but people will never forget how you made them feel. <\/span>In todays world, it is a battle of stories. To be successful you need to be a great storyteller.<\/span><\/p>\n

Niklas Ladberg<\/p>\n<\/div>

<\/div><\/div><\/div>
<\/span><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nBe Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\" \/>\n<meta property=\"og:url\" content=\"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/storyboardfilmtv\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-29T13:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T14:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/person\\\/d14bc65ae12cc5d3f7a253127462ca88\"},\"headline\":\"Be Successful with Storytelling\",\"datePublished\":\"2020-01-29T13:00:07+00:00\",\"dateModified\":\"2020-03-24T14:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/\"},\"wordCount\":1557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/autoliv-positioning_1.1.18-small-1-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/\",\"url\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/\",\"name\":\"Be Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/autoliv-positioning_1.1.18-small-1-1.jpg\",\"datePublished\":\"2020-01-29T13:00:07+00:00\",\"dateModified\":\"2020-03-24T14:24:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/autoliv-positioning_1.1.18-small-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/autoliv-positioning_1.1.18-small-1-1.jpg\",\"width\":1024,\"height\":684},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/blog\\\/be-successful-with-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/storyboard.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Be Successful with Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#website\",\"url\":\"https:\\\/\\\/storyboard.se\\\/\",\"name\":\"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\",\"description\":\"Prisv\u00e4rt kreativt produktionsbolag i Stockholm, Sverige | Corporate Film and Commercials | Global network for successful marketing | Increase sales and strengthen your brand | Filmproduction\",\"publisher\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/storyboard.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#organization\",\"name\":\"Storyboard Film & Television AB\",\"url\":\"https:\\\/\\\/storyboard.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/storyboard-small-orange-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/storyboard-small-orange-logo.jpg\",\"width\":320,\"height\":320,\"caption\":\"Storyboard Film & Television AB\"},\"image\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/storyboardfilmtv\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/16193830\",\"https:\\\/\\\/www.youtube.com\\\/watch?v=b3_MSAZsfgQ&amp;amp;list=PLHNcOLqdaqRpRpPTcxlEJFuW-IQ93BjtC&amp;amp;ab_channel=storyboard01\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/person\\\/d14bc65ae12cc5d3f7a253127462ca88\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/storyboard.se\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Be Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"Be Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","og_url":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/","og_site_name":"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","article_publisher":"https:\/\/www.facebook.com\/storyboardfilmtv","article_published_time":"2020-01-29T13:00:07+00:00","article_modified_time":"2020-03-24T14:24:52+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#article","isPartOf":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/"},"author":{"name":"admin","@id":"https:\/\/storyboard.se\/#\/schema\/person\/d14bc65ae12cc5d3f7a253127462ca88"},"headline":"Be Successful with Storytelling","datePublished":"2020-01-29T13:00:07+00:00","dateModified":"2020-03-24T14:24:52+00:00","mainEntityOfPage":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/"},"wordCount":1557,"commentCount":0,"publisher":{"@id":"https:\/\/storyboard.se\/#organization"},"image":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/","url":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/","name":"Be Successful with Storytelling - Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","isPartOf":{"@id":"https:\/\/storyboard.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg","datePublished":"2020-01-29T13:00:07+00:00","dateModified":"2020-03-24T14:24:52+00:00","breadcrumb":{"@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#primaryimage","url":"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg","contentUrl":"https:\/\/storyboard.se\/wp-content\/uploads\/2020\/01\/autoliv-positioning_1.1.18-small-1-1.jpg","width":1024,"height":684},{"@type":"BreadcrumbList","@id":"https:\/\/storyboard.se\/en\/blog\/be-successful-with-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/storyboard.se\/en\/"},{"@type":"ListItem","position":2,"name":"Be Successful with Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/storyboard.se\/#website","url":"https:\/\/storyboard.se\/","name":"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","description":"Prisv\u00e4rt kreativt produktionsbolag i Stockholm, Sverige | Corporate Film and Commercials | Global network for successful marketing | Increase sales and strengthen your brand | Filmproduction","publisher":{"@id":"https:\/\/storyboard.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/storyboard.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/storyboard.se\/#organization","name":"Storyboard Film & Television AB","url":"https:\/\/storyboard.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/storyboard.se\/#\/schema\/logo\/image\/","url":"https:\/\/storyboard.se\/wp-content\/uploads\/2021\/03\/storyboard-small-orange-logo.jpg","contentUrl":"https:\/\/storyboard.se\/wp-content\/uploads\/2021\/03\/storyboard-small-orange-logo.jpg","width":320,"height":320,"caption":"Storyboard Film & Television AB"},"image":{"@id":"https:\/\/storyboard.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/storyboardfilmtv","https:\/\/www.linkedin.com\/company\/16193830","https:\/\/www.youtube.com\/watch?v=b3_MSAZsfgQ&amp;amp;list=PLHNcOLqdaqRpRpPTcxlEJFuW-IQ93BjtC&amp;amp;ab_channel=storyboard01"]},{"@type":"Person","@id":"https:\/\/storyboard.se\/#\/schema\/person\/d14bc65ae12cc5d3f7a253127462ca88","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd7409753ee8c6e6b987fa019cb0fc044f27e11c0ba4c93f57f1440037abb663?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/storyboard.se\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":34,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":1622,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/posts\/332\/revisions\/1622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}