{"id":2928,"date":"2026-08-27T12:47:21","date_gmt":"2026-08-27T12:47:21","guid":{"rendered":"https:\/\/storyboard.se\/film\/vectura-foretagsfilm\/"},"modified":"2026-09-04T10:50:10","modified_gmt":"2026-09-04T10:50:10","slug":"vectura-foretagsfilm","status":"publish","type":"page","link":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/","title":{"rendered":"Case study: Vectura Corporate Positioning Film"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1920px;--awb-max-height:1080px;--awb-align-self:center;--awb-width:100%;\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"duration\" content=\"PT2M41S\" \/><meta itemprop=\"name\" content=\"Vectura \u2013 f\u00f6retagsfilm om arkitektur, forskning och innovation\" \/><meta itemprop=\"description\" content=\"F\u00f6retags- och varum\u00e4rkesfilm producerad av Storyboard Film f\u00f6r Vectura. Filmen ber\u00e4ttar genom Vecturas medarbetare, arkitekter, kunder och forskare hur arkitektur, forskning och f\u00f6retag tillsammans skapar milj\u00f6er f\u00f6r innovation.\" \/><meta itemprop=\"uploadDate\" content=\"2024-09-05T12:00:00+01:00\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/ln0MRNpnMPE\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/ln0MRNpnMPE\" \/><div class=\"video-shortcode\"><lite-youtube videoid=\"ln0MRNpnMPE\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"1920\" height=\"1080\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-1\"><h6>CASE STUDY<\/h6>\n<h1 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"pwq5gd\" data-start=\"3022\" data-end=\"3065\">Vectura \u2013 Making a Vision Visible<\/h1>\n<\/div><div class=\"fusion-text fusion-text-2\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"660\" data-end=\"778\"><strong data-start=\"660\" data-end=\"778\">How do you show what a property company really creates when the value is about much more than the building itself?<\/strong><\/p>\n<p data-start=\"780\" data-end=\"949\">For Vectura, we produced a <a href=\"https:\/\/storyboard.se\/en\/film\/corporate-film\/\">corporate<\/a> and brand video about what can happen when architecture, research, business and people are given the right environments to meet.<\/p>\n<p data-start=\"951\" data-end=\"1300\">We built the story around several perspectives: Vectura\u2019s own business developer, an internationally recognised architect in Denmark, a customer at Forskaren and a professor and dean from the University of Gothenburg. Together, they could describe the same idea from very different points of view \u2013 vision, architecture, business value and research.<\/p>\n<p data-start=\"1302\" data-end=\"1520\">Filming took place in both Sweden and Denmark, with the people and environments carrying the story. The result is a brand film that communicates Vectura\u2019s role without having to state it explicitly throughout the film.<\/p>\n<p data-start=\"1522\" data-end=\"1621\"><strong data-start=\"1522\" data-end=\"1621\">Concept, interview development, direction, cinematography and post-production in cooperation with Cloudreel.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"\u00d6vers\u00e4ttning\" data-ved=\"2ahUKEwjSgsrlxNSWAxWcHhAIHVpwBC8Q3ewLegQIDxAV\" aria-label=\"\u00d6versatt text: Do you have a film idea or a communication need? Contact us today to see how we can boost your success!\"><span class=\"Y2IQFc\" lang=\"en\">Do you have a film idea or a communication need? <a href=\"https:\/\/storyboard.se\/en\/contact\/\">Contact us<\/a> today to see how we can boost your success!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":217,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2928","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vectura \u2013 Corporate &amp; Brand Video | Storyboard<\/title>\n<meta name=\"description\" content=\"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vectura \u2013 Corporate &amp; Brand Video | Storyboard\" \/>\n<meta property=\"og:description\" content=\"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/\" \/>\n<meta property=\"og:site_name\" content=\"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/storyboardfilmtv\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T10:50:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/vectura-foretagsfilm\\\/\",\"url\":\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/vectura-foretagsfilm\\\/\",\"name\":\"Vectura \u2013 Corporate & Brand Video | Storyboard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#website\"},\"datePublished\":\"2026-08-27T12:47:21+00:00\",\"dateModified\":\"2026-09-04T10:50:10+00:00\",\"description\":\"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/vectura-foretagsfilm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/vectura-foretagsfilm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/vectura-foretagsfilm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/storyboard.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Films\",\"item\":\"https:\\\/\\\/storyboard.se\\\/en\\\/film\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case study: Vectura Corporate Positioning Film\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#website\",\"url\":\"https:\\\/\\\/storyboard.se\\\/\",\"name\":\"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB\",\"description\":\"Prisv\u00e4rt kreativt produktionsbolag i Stockholm, Sverige | Corporate Film  and Commercials | Global network for successful marketing  | Increase sales and strengthen your brand | Filmproduction\",\"publisher\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/storyboard.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#organization\",\"name\":\"Storyboard Film & Television AB\",\"url\":\"https:\\\/\\\/storyboard.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/storyboard-small-orange-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/storyboard.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/storyboard-small-orange-logo.jpg\",\"width\":320,\"height\":320,\"caption\":\"Storyboard Film & Television AB\"},\"image\":{\"@id\":\"https:\\\/\\\/storyboard.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/storyboardfilmtv\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/16193830\",\"https:\\\/\\\/www.youtube.com\\\/watch?v=b3_MSAZsfgQ&amp;amp;amp;list=PLHNcOLqdaqRpRpPTcxlEJFuW-IQ93BjtC&amp;amp;amp;ab_channel=storyboard01\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vectura \u2013 Corporate & Brand Video | Storyboard","description":"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/","og_locale":"en_US","og_type":"article","og_title":"Vectura \u2013 Corporate & Brand Video | Storyboard","og_description":"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.","og_url":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/","og_site_name":"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","article_publisher":"https:\/\/www.facebook.com\/storyboardfilmtv","article_modified_time":"2026-09-04T10:50:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/","url":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/","name":"Vectura \u2013 Corporate & Brand Video | Storyboard","isPartOf":{"@id":"https:\/\/storyboard.se\/#website"},"datePublished":"2026-08-27T12:47:21+00:00","dateModified":"2026-09-04T10:50:10+00:00","description":"See how Storyboard created a corporate and brand video for Vectura about architecture, research, business and environments designed for innovation.","breadcrumb":{"@id":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/storyboard.se\/en\/film\/vectura-foretagsfilm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/storyboard.se\/en\/"},{"@type":"ListItem","position":2,"name":"Films","item":"https:\/\/storyboard.se\/en\/film\/"},{"@type":"ListItem","position":3,"name":"Case study: Vectura Corporate Positioning Film"}]},{"@type":"WebSite","@id":"https:\/\/storyboard.se\/#website","url":"https:\/\/storyboard.se\/","name":"Filmproduktion Stockholm | Prisbel\u00f6nt f\u00f6retagsfilm | Produktionsbolag | Reklamfilm | Storyboard AB","description":"Prisv\u00e4rt kreativt produktionsbolag i Stockholm, Sverige | Corporate Film  and Commercials | Global network for successful marketing  | Increase sales and strengthen your brand | Filmproduction","publisher":{"@id":"https:\/\/storyboard.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/storyboard.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/storyboard.se\/#organization","name":"Storyboard Film & Television AB","url":"https:\/\/storyboard.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/storyboard.se\/#\/schema\/logo\/image\/","url":"https:\/\/storyboard.se\/wp-content\/uploads\/2021\/03\/storyboard-small-orange-logo.jpg","contentUrl":"https:\/\/storyboard.se\/wp-content\/uploads\/2021\/03\/storyboard-small-orange-logo.jpg","width":320,"height":320,"caption":"Storyboard Film & Television AB"},"image":{"@id":"https:\/\/storyboard.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/storyboardfilmtv","https:\/\/www.linkedin.com\/company\/16193830","https:\/\/www.youtube.com\/watch?v=b3_MSAZsfgQ&amp;amp;amp;list=PLHNcOLqdaqRpRpPTcxlEJFuW-IQ93BjtC&amp;amp;amp;ab_channel=storyboard01"]}]}},"_links":{"self":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/pages\/2928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/comments?post=2928"}],"version-history":[{"count":4,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/pages\/2928\/revisions"}],"predecessor-version":[{"id":2930,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/pages\/2928\/revisions\/2930"}],"up":[{"embeddable":true,"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/pages\/217"}],"wp:attachment":[{"href":"https:\/\/storyboard.se\/en\/wp-json\/wp\/v2\/media?parent=2928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}